The Creative Engagement Group is a group of companies focused on engaging audiences through the creation and delivery of live experiences, film, immersive, interactive, training and scientific content.

The business operates with four brands:
WRG, The Moment, Axiom and Just Communicate.

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The Creative Engagement Group is a wholly owned subsidiary of Huntsworth PLC, the healthcare communications and public relations group.

With our origins in delivery, creativity and user-centricity, our agencies work with an international blue-chip client base across a range of sectors, with a particular strength in healthcare.

We create a deeper engagement with our audiences by delivering experiences and content that drive brand memory. With our unique set of talents and skills, we assemble the right team to provide an integrated approach in order to help our clients address their communication and engagement challenges.

WRG engages audiences through the creation and delivery of live experiences, communications and digital

The Moment engages audiences through the creation and delivery of video, brand communications, interactive and immersive content

Just Communicate creates and delivers engaging live healthcare events and exhibitions, including interactive, design and video content

Axiom creates life sciences training solutions that change behaviours and improve performance through live and digital learning experiences


Russ Lidstone

Russ Lidstone CEO

Having started his career at Coca-Cola, Russ has held strategy and leadership roles at advertising agencies, including McCann, BDDH, HHCL, Lowe, JWT and Havas Worldwide. He became CEO of Havas Worldwide in 2009 and spent six years successfully evolving its integrated proposition and doubling the size of the business. The agency was named Media Employer of the Year in 2013 at the same time as winning an agency record number of creative awards, including Cannes gold.

Russ is a member of The Marketing Group of Great Britain, Fellow of the RSA, Tech London Advocate and has been voted one of the UK’s ‘most inspirational creative leaders’. Russ is also a non-executive Director of Basketball England, the governing body for basketball in the country. He joined The Creative Engagement Group in April 2016.

David Sharrock

David Sharrock COO

Having trained as a chartered accountant, David spent a number of years as a management consultant working with blue chip clients to improve their financial performance.  He then spent 10 years at the Guardian Media Group where he held various finance and leadership roles before moving to Trinity Mirror as part of the sale of GMG Regional Media which he led.

David joined WRG at the end of 2012 as CFO moving to COO in 2013.

David is also a non-executive Director of Sharp Futures, a social enterprise working to grow the Creative and Digital talent pool in Manchester.

Carl Haliday

Carl Haliday Vice Chairman

Carl has over 20 years’ experience in the events industry, having produced events on every continent of the world. From product launches and fashion shows to exhibitions and international congress, Carl has delivered events with audiences up to 5000 people. Carl works across every aspect of an event, from its inception to its completion.

Liz Nassari

Liz Nassari Head of HR

Liz supports our HR teams in The Creative Engagement Group, as well as overseeing our HR approach in all areas of our business – including the US.

Responsible for all things HR within the agency, she ensures that WRG, The Moment and Just Communicate can attract, retain and develop the best people in the sector.

Liz has experience in various international sectors within global agencies, focusing on talent management and development to meet employee and client needs on a global scale.

Mark Gass

Mark Gass Exec Creative Director

Having spent over twenty years in advertising, creating international campaigns for the likes of Nivea as an Executive Creative Director at TBWA, he now sits comfortably at the evolving intersection where brand and experiential meet.

An advocate of our ‘Create Unforgettable’ ethos, he helps the team to deliver impactful and engaging experiences for the likes of Nokia, adidas, HP and Shell, right across the globe.

Jo Crossley-Anderson

Jo Crossley-Anderson Marketing Manager

Jo brings 20 years experience in writing, marketing and technology to her role as Marketing Manager. With daily oversight of our external and internal communications channels, she works with teams across all areas of the agency to promote our work and incredible talent.

With a strong background in tech, Jo has held a number of marketing, account and business analyst roles for software development and e-commerce agencies.

Steve Kinsey

Andy Parkin Client Service Director

With a strong focus on immersive engagement, Andy links key clients with the value add of effective audience led communications and training solutions. He has built strong client relationships at the C-Suite level and his team work around the world with major clients such as; Carnival Corporation, BBC, Partners in Leadership. Prioritising client satisfaction, via the excellence of service delivery, his teams work alongside industry professionals and SMEs to design and deliver contemporary learning experiences that inspire learner engagement and deliver demonstrable ROI.

Steve Kinsey

Madelaine Allen Client Service Director

Passionate and dedicated, with a wide experience of the pharmaceutical industry, Maddy excels in communication engagement and maximising impact and value of client investment. She leads global accounts and works with discipline leads across all of our offices, and oversees everything from small intimate brand forums, to large international congresses, to on-going communications campaigns. Few know that she’s also a qualified ski instructor.

Steve Kinsey

Robbie Black Client Service Director

With a background in advertising, Robbie oversees the client teams creating engaging content and experiences that call upon the Group’s unique skill set in experiential, video, digital and immersive to deliver high ROI and impact for our clients’ brands. Working closely with the creative directors, Robbie guides our teams to win new business and develop and nurture existing relationships from both a creative and commercial perspective. Previously, Robbie worked at agencies Lowe, JWT and Euro RSCG before leading the Client Service function at mcgarrybowen as Head of Account Management. His accounts have included Chivas Regal, Evian, Branston, Tassimo, Toblerone and Sky Bet.

Breaking news:

Acquisition of The Creative Engagement Group by Huntsworth plc.

Huntsworth plc, the healthcare communications and public relations group ("Huntsworth" or "the Group"), today announces the acquisition of the entire share capital of The Creative Engagement Group ("TCEG") from funds managed by LDC (Managers) Limited ("LDC") and certain members of TCEG's management for total consideration of £24.7m.

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Get in touch

The Creative
Engagement Group

General enquiries
+44 (0) 203 073 2323

The Moment

General enquiries
+44 (0)203 823 8200


General enquiries
+1 267 757 2101


General enquiries
+44 (0) 845 313 0000

Just Communicate

General enquiries
+44 (0)1280 827020

For press enquiries: T: +44 (0) 203 770 7612 E: