The Creative Engagement Group is a group of companies focused on engaging audiences through the creation and delivery of live experiences, film, immersive, interactive, training and scientific content.

The business operates with four brands:
WRG, The Moment, Axiom and Just Communicate.

PlayPlay showreel

The Creative Engagement Group is a wholly owned subsidiary of Huntsworth PLC, the healthcare communications and public relations group.

We provide international clients with the ability to generate deeper levels of engagement with their audiences. We create and deliver experiences and content for B2B and B2C communications.

The Creative Engagement Group was built from a unique DNA. Unlike other agencies, we are a culture of creators and makers - each agency has origins in delivery, creativity and user centricity. When ‘story telling’ has been replaced by ‘story doing’, our agencies work with clients across a range of sectors, from automotive to tech to media, with a particular strength in healthcare. A key focus of our work is in employee engagement.

WRG engages audiences through the creation and delivery of live experiences, communications and digital

The Moment engages audiences through the creation and delivery of video, brand communications, interactive and immersive content

Just Communicate creates and delivers engaging live healthcare events and exhibitions, including interactive, design and video content

Axiom creates life sciences training solutions that change behaviours and improve performance through live and digital learning experiences


Russ Lidstone

Russ Lidstone CEO

Having started his career at Coca-Cola, Russ has held strategy and leadership roles at advertising agencies, including McCann, BDDH, HHCL, Lowe, JWT and Havas Worldwide. He became CEO of Havas Worldwide in 2009 and spent six years successfully evolving its integrated proposition and doubling the size of the business. The agency was named Media Employer of the Year in 2013 at the same time as winning an agency record number of creative awards, including Cannes gold.

Russ has featured as a Campaign magazine ‘Top 10 CEO’ and ‘Top 10 Strategist’, plus been voted one of the UK’s ‘Inspirational Creative Leaders’. Russ is a member of the Marketing Group of Great Britain, a mentor for The Marketing Academy; a Fellow of the RSA; EMBA & MBA entrepreneurial projects evaluator for Said Business School; lead advisor to UWL and former non-executive director of Basketball England. Russ is Chair of the Board of Trustees for the Creative Mentor Network.

David Sharrock

David Sharrock COO

Having trained as a chartered accountant, David spent a number of years as a management consultant working with blue chip clients to improve their financial performance.  He then spent 10 years at the Guardian Media Group where he held various finance and leadership roles before moving to Trinity Mirror as part of the sale of GMG Regional Media which he led.

David joined WRG at the end of 2012 as CFO moving to COO in 2013.

David is also a non-executive Director of Sharp Futures, a social enterprise working to grow the Creative and Digital talent pool in Manchester.

Mark Gass

Mark Gass Exec Creative Director

Having spent over twenty years in advertising, creating international campaigns for the likes of Nivea as an Executive Creative Director at TBWA, he now sits comfortably at the evolving intersection where brand and experiential meet.

An advocate of our ‘Create Unforgettable’ ethos, he helps the team to deliver impactful and engaging experiences for the likes of Nokia, adidas, HP and Shell, right across the globe.

Steve Kinsey

Madelaine Allen Client Service Director

Passionate and dedicated, with a wide experience of the pharmaceutical industry, Maddy excels in communication engagement and maximising impact and value of client investment. She leads global accounts and works with discipline leads across all of our offices, and oversees everything from small intimate brand forums, to large international congresses, to on-going communications campaigns. Few know that she’s also a qualified ski instructor.

Andy Parkin

Andy Parkin Client Service Director

With a strong focus on immersive engagement, Andy links key clients with the value add of effective audience led communications and training solutions. He has built strong client relationships at the C-Suite level and his team work around the world with major clients such as; Carnival Corporation, BBC, Partners in Leadership. Prioritising client satisfaction, via the excellence of service delivery, his teams work alongside industry professionals and SMEs to design and deliver contemporary learning experiences that inspire learner engagement and deliver demonstrable ROI.

Paul Warwick

Paul Warwick Head of Strategy

Paul is evolving TCEG’s strategic approach on behalf of our clients, creating a unified approach across all service lines with clients’ needs at the heart. He leads a growing strategy team across the UK and US.

With 20 years’ experience, Paul has a broad background reflective of TCEG’s diverse offering, spanning brand, communications, digital, experiential, innovation and CRM covering both B2B and B2C clients. He has worked across most sectors, notably automotive, financial services, technology, packaged goods, leisure and healthcare.

Paul has a particular focus on the science of marketing effectiveness and measurement, and campaigns he has worked on have been recognised by the IPA Effectiveness Awards and the AFA Effectiveness Awards, among others.

Mike Ballas

Mike Ballas CEO Medical Training

Mike brings 15+ years’ experience in the pharmaceutical industry to include sales, marketing, commercial and medical affairs training to his role of Axiom CEO. His team leads the design, development and execution of our modernised learning strategies and solutions for our pharma and biotech clients, whilst leveraging the strength of our Group for client efficiencies and innovation.

He has executed numerous initiatives to engage sales training and medical affairs audiences with a focus on high science, oncology, competitive selling, digital strategy, and creating interactivity to facilitate peer-to-peer active learning.

Mike is recognised as a global industry leader and speaker in leadership development and sales force effectiveness. Clients appreciate his client-centric focus, which comes from his background in training departments of large pharmaceutical companies to include Merck and Novartis Oncology.

Jo Crossley-Anderson

Jo Crossley-Anderson Marketing Manager

Jo brings 20 years experience in writing, marketing and technology to her role as Marketing Manager. With daily oversight of our external and internal communications channels, she works with teams across all areas of the agency to promote our work and incredible talent.

With a strong background in tech, Jo has held a number of marketing, account and business analyst roles for software development and e-commerce agencies.

Rose Pimpinella

Rose Pimpinella Head of US

Rose is a future focused marketer with a brilliant rounded background in the brand and commercial side of business. Based in North America, she is responsible for the management and growth of The Creative Engagement Group, building on the momentum of our US business both in, and outside of, healthcare.

Rose joined us from AstraZeneca where she worked for 19 years, most recently as its Global Engagement Director. She Was also a global marketing manager at AstraZeneca, specialising in strategic planning in cardiovascular and pain management. In 2014 she was awarded the AstraZeneca Jefferson Award for Public Service.

Jill English

Jill English Head of HR

Jill heads up the HR team across The Creative Engagement Group, overseeing our HR approach in all areas of the business – including the US.

Since she joined us in January 2002, Jill has moved up through various people-focused roles. She’s inspired by the fast-paced environment and unique culture we have at TCEG.

Responsible for all things HR within the agency, she ensures that we attract, retain and develop the best people in the sector.


The Creative Engagement Group hires Lauren Ince for leadership role

At TCEG, Lauren will work across its four brands, WRG, The Moment, Axiom, and Just Communicate, to help manage its growing client service offering and help deliver outstanding brand thinking and creative solutions for clients. She will report to Russ Lidstone, Group CEO TCEG.

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Lauren Ince


The Creative Engagement Group is featured in The Parliamentary Review

We feature in the digital engagement edition and contribute our knowledge and insight of the creative and tech industries.

Read our article here

Parliamentary Review

Opinion piece:

Cutting through the marketing mire.

It is harder than ever to communicate and engage with customers, employees and delegates using traditional means. We talked to Great British Business about how as an unusually shaped business, we have the ability to come at business and brand challenges from a completely different perspective.

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Great British Business


The Creative Engagement Group appoints Saatchi Pro’s Paul Warwick to new strategy role

Paul Warwick is joining The Creative Engagement Group (TCEG) as Head of Strategy, a new role at the company. He joins from Saatchi Pro, where he was Planning Partner.

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Paul Warwick


Best-in-class learning within the life sciences.

Axiom Together with Bristol-Myers Squibb Oncology Training Team win the 2018 LTEN Excellence Award for Industry Partnership.

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Opinion piece:

Creating unforgettable employee engagement.

Based on insight on today’s workforce, our CEO Russ Lidstone talks to Raconteur on The Times about the synergies between consumer and internal communications.

Read the full article here


Opinion piece:

Six trends defining the Future.

The role of face to face is becoming more and more relevant to brands as the level of engagement with the customer is so much greater. We talked to The Times Raconteur about how the events industry would look in the future and identified 6 keys trends.

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Breaking news:

Acquisition of The Creative Engagement Group by Huntsworth plc.

Huntsworth plc, the healthcare communications and public relations group ("Huntsworth" or "the Group"), today announces the acquisition of the entire share capital of The Creative Engagement Group ("TCEG") from funds managed by LDC (Managers) Limited ("LDC") and certain members of TCEG's management for total consideration of £24.7m.

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Get in touch

The Creative
Engagement Group

General enquiries
+44 (0) 203 073 2323

The Moment

General enquiries
+44 (0)203 823 8200


General enquiries
+1 267 757 2101


General enquiries
+44 (0) 845 313 0000

Just Communicate

General enquiries
+44 (0)1280 827020

For press enquiries: